tag:blogger.com,1999:blog-8522426871690265978.post3595185481529748524..comments2009-05-08T08:23:34.671-07:00Comments on Nighthawk Postcards: The Whole Foods in Union Square is AwfulJessehttp://www.blogger.com/profile/05616294126291460771noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8522426871690265978.post-83545177565805877602008-12-08T11:37:00.000-08:002008-12-08T11:37:00.000-08:00The entire thing is kind of like an amusement park...The entire thing is kind of like an amusement park. I think there's some point to be made about the connection between the rise of this kind of shopping and our generation's general inability to commit to any serious responsibility but I don't want to make it.Jessehttps://www.blogger.com/profile/05616294126291460771noreply@blogger.comtag:blogger.com,1999:blog-8522426871690265978.post-18725932564669739792008-12-07T12:30:00.000-08:002008-12-07T12:30:00.000-08:00Most supermarkets represent Whole Food's convenien...Most supermarkets represent Whole Food's convenient yet hyper-real amalgamation of worldly amenities ..<BR/>(western beef is one of my favorites, and not because their logo is a smiling cactus with a cowboy hat)<BR/><BR/>but whole foods in particular is branded like a product, which is kind of out of the ordinary for a supermarket, since these places generally don't have such specific target consumers (western beef has an appeal to west indians in NYC, but this is because of regionalized selective inventory, its not coming from a set of savvy marketers)<BR/><BR/>Things get weird when you go to a Whole Foods with a purpose. For example, me and Allison wanted to make a nice rigatoni spicy sausage dinner a few weeks back, this seemed simple enough since I've made this dish a handful of times in the past. It got pretty complicated when we were choosing pasta sauces because within the already crazy variety of sauce choices laid the 'naturalness factor'. We just picked the one with the best designed label ( this rule applies to our wine selection as well). Anyway, in the end we thought we had everything we needed, but right after the checkout Allison pointed out that we forgot to buy fresh basil. I decided we would forfeit the herb since I was not ready to spend another 15-20 minutes on the ridiculous serpentine ushered line. We were defeated pretty easily. Throughout this ordeal (yes, its an ordeal, my baby loves her some basil) me and Allison not once considered the obvious. We walked across the street, bought a bundle of basil for two bucks at a bodega and thought about how we represented the confused middle-classy future of New York.kennnhttps://www.blogger.com/profile/16736176899070888922noreply@blogger.com